RALEIGH, N.C. (AP) — A company founded by two North Carolina-based sisters is helping bring South Asian fashion to a large national platform for the first time.
Beginning this month, Sani, founded by Niki and Ritika Shamdasani, had three of its designs featured on the popular fashion website Rent the Runway, which lets customers rent designer clothing that often retails at a high price point.
The two sisters started the company in 2017 to help satisfy their own fashion needs. Often, when looking for formal clothing to wear at events like weddings, the sisters found it difficult to find styles that honored their Indian heritage but also had modern sensibilities.
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